Digital Savages

I co-founded Digital Savages (brand: SEO Savages) with Robert Kowalski. It runs on a simple model: two founders who do the work directly, a small number of clients at a time, vertical exclusivity (we will not work with your direct competitor at the same time), and no junior account managers relaying messages.

I bring product logic, behavioral science, information architecture and the engineering. Robert brings growth execution, outreach and content operations. We are most useful in expert-led categories (legal tech, psychometrics, health, HR, AdTech) where shallow work fails because getting the product or the content right requires understanding the subject.

Product building

We take a product from the first scope to live software: scoping, product logic, design and an AI-native build, with every requirement written down before implementation starts. It runs as a fixed-scope build or as fractional product leadership alongside your own team.

The evidence is the products themselves. In 2026 I led the rebuild of Prawomat, launched Symptomatik’s AI lab-results explainer, and deployed a clinical test panel for a forensic-psychiatry clinic. We are most useful where the domain logic is the hard part, and where a wrong answer has a cost.

AI transformation

We redesign the work around AI: the written context an AI needs to act like a colleague, internal tools and agents built on that context, and the review steps that keep a person in charge of every binding decision.

For a retail-media AdTech client we built and run website plugins and an AI-assisted content pipeline in which every article passes independent accuracy audits before it is published. An engagement starts with the workflows where your team loses the most hours, and ends with tools your people use without us.

Growth

Programmatic SEO. Hundreds or thousands of data-driven pages that each answer a distinct search intent, built from structured datasets, taxonomies, templates, internal linking and conversion-aware design. This approach grew Gyfted, a company we co-founded, to 1.2 million organic users a year.

AI search visibility. Making a brand and its expertise legible to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews: entity structure, sources the models actually cite, and assets worth citing, such as original research, calculators and tools.

Product-led SEO. Turning the product into the growth engine. Free tools that solve real problems (assessments, document generators, health explainers, calculators) rank because they are useful.

Website migrations. Moving sites between platforms without losing search traffic, with URL parity, redirect maps and post-cutover monitoring. We rebuilt our own seosavages.com this way, and Prawomat’s 1,243-page move is the reference case.

Our own products

We also build products of our own, where search is the main channel:

• Prawomat: a free generator of formal Polish legal letters, rebuilt in 2026, with two sister directories built on open government data.
• Symptomatik: a health platform in three languages, with an AI lab-results explainer that keeps every critical decision in code.

Who we work with

Founders who need a product built or rebuilt, teams that want AI to change how their work gets done, and startups past product-market fit where organic search is a real channel. We cap the number of clients because founder-level attention is what makes the model work.

The philosophy is systems over manual effort: everything we build should compound, so more pages, traffic, users and output do not require proportionally more work. We publish our methods openly on seosavages.com.