Prawomat
A free legal-letter product rebuilt end to end in 2026, with every retired URL redirected and the pages that earn traffic kept.
My role: Product and SEO architecture; led the 2026 rebuild of the site and the generator.
The Challenge
Most people in Poland who need to write to an office, a court or a company cannot afford a lawyer. Prawomat gives them a free letter generator. By 2026 it had outgrown its stack: a WordPress site, a generator on a separate host, and hundreds of thin pages. The rebuild had to modernize everything without losing the search traffic the product depends on.
The Approach
The site moved from WordPress to Astro with one-to-one URL parity and a redirect for every retired page. The generator was rebuilt as a conversational app on our own servers, still free and anonymous. Thin content was pruned only where real traffic data showed it earned nothing.
Results
- 1,243 pages migrated on 27 August 2026, with legacy URLs redirected one to one
- Conversational generator rebuilt, free and anonymous, with Word and PDF output
- 155 letter templates with downloadable Word and PDF versions
- Two sister directories built on open government data: sadyrejonowe.pl (courts) and instytucjepubliczne.pl (tax offices)
The lesson worth keeping came from the court pages. Search Console showed almost no clicks on them, so they were cut. Our own logs then showed that half the real visitors to those pages arrived from Bing and Yandex, which Search Console does not report, so the pages that carried that traffic came back. Pruning on a single data source would have deleted pages people were using. The method is written up in How to Migrate WordPress to Astro Without Losing Your Search Traffic.
See it at prawomat.com. Built and run through Digital Savages.