dots
A mentoring membership selling since August 2026, with the AI named openly as the mentor and a human author behind every program.
My role: Co-founder: psychology and methodology, plus the website and product direction.
The Challenge
Soft-skills courses have a completion problem: people buy them, watch two videos and stop. Human mentoring works better but costs hundreds of złoty an hour. dots had to deliver the guidance of a mentor at the price of a subscription, and be honest about which part is a person and which part is an AI.
The Approach
The product separates three roles. An author (a named expert) designs each mentoring; an AI mentor walks the member through it step by step, asking questions and reacting to their answers; and the author is bookable for 1:1 sessions. The site names the AI as the mentor everywhere, so no one mistakes it for a person. I built the Astro storefront with structured data and scheduled publishing, and I work on the psychology of the programs themselves.
Results
- Live at dots.edu.pl and selling as a membership since August 2026
- Flagship program: a personal-branding mentoring authored by Dorota Piekarska
- A second mentoring, on business storytelling, authored by me (12 modules, 81 steps)
- SEO-first Astro site with author pages, structured data and a scheduled blog
dots is a three-founder venture: Dorota Piekarska brings the work with people, Marcin Ostrowski the technology, and I bring psychology and methodology. The site went through a full redesign in August 2026, and its sales page was refined over many rounds of testing with personas until the copy made no claim the product could not support.
See it live at dots.edu.pl.