Personal Brand

Personal sites as products — design, copy, structured data, and growth engineering for an indie consulting brand.

SEO Architecture for a New Website: What to Build Before Your First Visitor

Most founders optimize SEO after launching. I built IndexNow, multi-sitemaps, JSON-LD structured data, and consent-aware analytics into a new website before its first visitor. A technical SEO architecture guide for a site that doesn't exist yet.

Mar 25, 2026 Product

seo-architecture seo-for-new-website technical-seo structured-data growth-engineering

Building a Personal Website Like a Product: What Changes When You Apply Product Thinking

Most personal websites are abandoned brochures. I built mine in Astro in 5 days with 70+ commits, typed content schemas, JSON-LD structured data, and an automated asset pipeline. A practitioner case study in personal website design.

Mar 16, 2026 Product

personal-website astro structured-data product-thinking